Rebranding Greece

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Summary

In light of the upcoming tourist season this summer the New Files' Sofia Papaionnou hosts a specialists' roundtable on the question of rebranding Greece after the crisis. Papaionnou speaks with newly appointed Minister of Tourism Olga Kefalogianni, internationally acclaimed brand strategist Peter Economides as well as advertising expert and head of CIVITAS George Flessas. The New Files also speak via satellite to branding guru Simon Anholt in London, who has advised a number of countries and governments to develop and implement strategies for enhanced economic, political and cultural engagement with other countries. 

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In light of the upcoming tourist season this summer the New Files' Sofia Papaionnou hosts a specialists' roundtable on the question of rebranding Greece after the crisis. Papaionnou speaks with newly appointed Minister of Tourism Olga Kefalogianni, internationally acclaimed brand strategist Peter Economides as well as advertising expert and head of CIVITAS George Flessas. The New Files also speak via satellite to branding guru Simon Anholt in London, who has advised a number of countries and governments to develop and implement strategies for enhanced economic, political and cultural engagement with other countries.